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MSNBC
Mar 20, 2011 7:30am EDT
difficult for us to find thing a lot of times i would never see my bank statements. i would ask for them. you would get busy or whatever and it would never happen. >> over the course of almost two years, theresa, the bookkeeper, had been stealing from the company in a variety of ways. from taking additional payroll checks to fraudulently using a signature stamp. most significantly, she was using payments intended for vendors to pay off her personal credit cards. she altered the entries in the businesses accounting records to cover her track. >> it seems like we were never able to pay everybody up to date especially credit cards. >> meanwhile, the wilsons were working frantically to survive amidst a recession and pinpoint why their seemingly healthy business was struggling to make ends meet. >> we had lots of big events that would, you know, bring in a lot of money. and even after that event, it was like we never had enough money to pay all the bills. >> thought it was the coffee shop, thought we were overstaffed, ordering too much. we looked at every department. dissecting everything we
MSNBC
Mar 13, 2011 7:30am EDT
joins us again. the founder and ceo of corporate turnaround. a group that helps business owners restructure their debt. and jeffrey haze let, former ceo of kodak. business consulting company. and he's author of the book "the mirror test." great to see both of you. >> good to be here. >> when we you will get your do back. i would question using the same name for both business >> their point, though, is that by using the same name we are providing something that nobody else does. nobody else in this area has, you know, the association with dog sleds, nobody else has the restaurant that has an this extra benefit. aren't they getting a benefit of having the same name? >> he's clearly -- he clearly has passion about what he does. he uses words like magical and love and freedom. i understand he is passionate. when you are in business, you are in business to make money. i have to say that passion is one of the biggest reasons why small businesses fail. people, entrepreneurs, get into business because they are passionate about what they do. but then they get into business and realize it
MSNBC
Mar 19, 2011 5:30am EDT
way or another you get your dog back. i would question using an the same name for both businesses. >> their point is by uing the same name, we are providing something that nobody else in in area does. nobody has the association with dog sleds, nobody else has this restaurant that has this extra benefit. so in some ways respect they getting a benefit out of having the same name? >> he clearly has passion what he does. he mentions words like magical and love and freedom. i understand that he's passionate. when you're in business, you're in business to make money. i have to say that passion is one of the biggest reasons why small businesses fail. people, entrepreneurs get into business because they're passionate about what they do, but then they get into business and realize it's not that easy and they can't make a profit. >> yeah. i must say that when people say to me follow your passion and it's not followed by something else, i kind of roll my eyes. >> passion without a plan is a big mistake. this guy has a plan. it's working for him we're second-guessing what he's do but it was r
MSNBC
Mar 12, 2011 5:30am EST
? >> we see it firsthand in buyers' buying decisions. not really hurting us at the same time but i think small business owners coming in who may have opted for a large suv or larger truck might go to something smaller. the real question is, are gas prices going to stay here or is this just a spike and are prices going to come back to what we call normal? >> but as a small business owner, you have to deal with both those scenarios, right? how do you do that? >> it's a matter of having the right inventory. we're used to having a ford dealership, having great suvs and big trucks but now we have to get in the car business because people are looking for 40 miles per gallon because people want to save money and it affects the small business owner. >> and we also talked in that intro, alfred, about housing, and, you know, i read a great study recently about how we've all heard about how small business owners have had trouble getting loans but one of the reasons was they couldn't borrow against their homes because their homes are worth so much less. >> the home is a piggy bank, if you will
MSNBC
Mar 6, 2011 7:30am EST
in customers' buying decisions, not necessarily hurting us at the same time. i think small business owners that are coming in and may have opted for, you know, large suv or larger truck, they may go to something smaller. i think the real question is are gas prices going to stay here or is this just a spike and once everything calms down in the middle east, prices will come back to what we call normal. >> as a small business owner you have to deal with both scenarios. how do you do that? >> it is a matter of having the right inventory because we are used to having a ford dealership, used to having big trucks. now we have to give in. people are looking for 40 miles per gallon because people want to save money. it affects the small business owner. >> we talked in that intro about housing. you know, i read a great study about how -- we all heard about how small business owners had trouble getting loans. one of the reasons was because they couldn't borrow against their homes because their homes were worth so much >> the home is a piggy bank, if you will, for all forms of borrowing and in
MSNBC
Mar 27, 2011 7:30am EDT
company's sales philosophy. >> we wanted our sales force to be motivated just because they are using the product and they are liking it and sharing with friends and oh, by the way, they will get paid for sharing it with their friends. >> they originally thought about using internet advertising but the users were actually the most effective marketers. >> we found that that personal touch was both important because it's a technology tool but also because that's how many people, you know, take on something new. >> they created a compensation system that rewarded people for selling plum life subscriptions and for recruiting new plum life sellers. >> look, we're going to pay you and pay you well for your time and effort in helping us spread the word about plum life, but this is not where you're going to make $1 million. you set your hours. you do what you want. we'll provide you the tools which are as much training us a want. >> well, welcome to a plum life workshop. >> plum life holds weekly meetups which are informal training sessions where prospective users and sellers come together to lea
MSNBC
Mar 5, 2011 5:30am EST
us. turns out britney had taken the bag and 48 hours later was in london running around town with this bag. that's how, you know, word-of-mouth -- next thing you knew we were in london. that's even more expensive, isn't it? >> yeah, this one's more expensive. >> while cara has a bag and an impressive line of stars to wear the bags, more impressive is the p.r. budget she used to get the press. >> my public relations budget when i starred was zero. no money. there was no budget. was me, which i didn't pay myself. so there was no money. >> that's not exactly true. at first, cara spent thousands making a costly mistake which taught her she was better off not spending any money. >> it was a $it,000 lesson. -- $3,000 lesson. i don't know that i want to have many more lessons that cost me $3,000. >> the mistake was hiring a big-time p.r. narm promise today to contact celebrities like demi moore and give them sample bags with a handwritten bag from cara. >> i would write a note, "dear demi moore, this is why you should wear this bag." we gave away bags and wade. weeks -- waited. weeks and
Search Results 0 to 6 of about 7